Is Posting on LinkedIn Worth It? (Data-Backed Answer)

Let's do some math.

If you're wondering whether posting on LinkedIn is worth your time, you need to look at both sides of the equation: the cost (in time and money) and the potential return.

The Real Cost of LinkedIn Posting

Here's what a typical LinkedIn posting schedule looks like:

Traditional Approach (Without a System)

• Thinking about what to post: 45 mins/day

• Writing and editing: 30 mins/day

• Responding to comments: 15 mins/day

• Total: 7.5 hours/week

That's nearly a full workday spent on LinkedIn content.

Calculate Your Current LinkedIn Time Investment

Let's put a dollar value on this time:

If you charge $150/hour:

• Weekly time cost: $1,125 (7.5 hours × $150)

• Monthly time cost: $4,500

• Yearly time cost: $54,000

Even at a more modest $75/hour:

• Weekly time cost: $562.50

• Monthly time cost: $2,250

• Yearly time cost: $27,000

Is It Worth the Investment?

The answer depends on your results. Here's what successful LinkedIn posters are achieving:

Typical Results from Consistent Posting:

• 2-3 quality leads per week

• 1-2 partnership opportunities per month

• Enhanced brand recognition

• Increased speaking/media opportunities

One high-ticket client can often cover your entire year's time investment.

Making LinkedIn Posting Worth Your Time

The key isn't to stop posting – it's to make posting more efficient. Here's what a streamlined approach looks like:

Systematic Approach:

• Batch content creation: 1 hour/week

• Daily engagement: 15 mins/day

• Total: 2.25 hours/week

This reduces your time investment by 70%.

New Time Cost ($150/hour rate):

• Weekly: $337.50 (versus $1,125)

• Monthly: $1,350 (versus $4,500)

• Yearly: $16,200 (versus $54,000)

Real Results from Systematic Posting

Our data shows that systematic posters achieve:

• 2x more profile visits

• 3x higher engagement rates

• 5x more direct messages

• Consistent lead flow

And they're doing it in less than a third of the time.

Why Most People Fail at LinkedIn Posting

Common mistakes that make LinkedIn not worth it:

1. No content strategy

2. Inconsistent posting

3. Manual processes

4. No measurement system

5. Wrong content for their audience

How to Make LinkedIn Posting Worth Your Time

1. Use a Content System

   • Plan content in batches

   • Create templates

   • Automate where possible

2. Focus on Conversion

   • Optimize your profile

   • Include clear calls-to-action

   • Track profile-to-lead conversion

3. Leverage Tools

   • Content creation tools

   • Hulpmiddelen voor planning

   • Analytics tracking

The Bottom Line: Is It Worth It?

Yes, posting on LinkedIn is worth it IF:

• You have a system

• You track results

• You optimize for efficiency

No, it's not worth it if:

• You're posting randomly

• You have no strategy

• You're spending hours daily

Making It Worth Your Time: Next Steps

1. Calculate Your Current Cost

   • Track time spent on content

   • Multiply by your hourly rate

   • Set ROI goals

2. Implement a System

   • Use tools like LiGo for efficiency

   • Batch create content

   • Schedule posts in advance

3. Measure Results

   • Track profile visits

   • Monitor engagement

   • Count lead conversions

Tools to Make LinkedIn Worth Your Time

LiGo helps make LinkedIn posting worth it by:

• Reducing content creation time by 70%

• Ensuring consistent posting

• Maintaining content quality

• Tracking results

[Try LiGo free] and see how you can make LinkedIn work for your business without it taking over your calendar.

The Investment Makes Sense When:

Think about it:

• One client

• One project

• One partnership

Any of these can pay for your entire year of LinkedIn investment – especially when you're spending 70% less time on content creation.